Working with Constant Change

Nothing stays the same in our industry.  Fortunately, we find working in new environments exciting.  One example:  When FEMA’s Emergency Management Institute  employed a new…

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Micro Messaging

Twitter is replacing newspapers. YouTube is replacing TV. Sound bites are replacing political speeches. Viral videos are replacing water-cooler conversations. Are your business communications keeping…

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A Journalistic Approach to Marketing

Journalistic marketing addresses thirty (30) journalistic questions when developing any crafted marketing message. I’ve achieved tremendous results with this approach to communications: • Slashed training…

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