A Journalistic Approach to Marketing

Journalistic marketing addresses thirty (30) journalistic questions when developing any crafted marketing message. I’ve achieved tremendous results with this approach to communications: • Slashed training…

Continue reading

Working with Constant Change

Nothing stays the same in our industry.  Fortunately, we find working in new environments exciting.  Most recently FEMA’s Emergency Management Institute  employed a new learning…

Continue reading

Micro Messaging

Twitter is replacing newspapers. YouTube is replacing TV. Sound bites are replacing political speeches. Viral videos are replacing water-cooler conversations. Are your business communications keeping…

Continue reading

Shortening Learning Curves

I just finished developing training content for the staff of a firm specializing in preparedness, response, and recovery training.  The training covered web-based storyboard development…

Continue reading

Giving Back

The United Way of Greater Augusta recently thanked its volunteers for participating in its Citizen Investment Review Team process. I really must thank them for…

Continue reading