Be Like Bo!
Bojangles is the nation’s #7 chicken fast-food chain. Yet I see them build next to or near #1 Chick-Fil-A all the time. I admire them…
Category Archives: Uncategorized
Top Dogs Listen
Top dogs in any organization got on top by being smarter, faster, more agile than anyone else. But even if you’re the smartest person in…
Carry A Whiteboard Marker
My first boss taught me to always carry a whiteboard marker with me to client meetings. If you had a marker, you could accomplish great things…
Stop Scripting for Scroogle.
There are three basic communication truths that shouldn’t need repeating (but do, in the age of Google and click-bait): 1–Headlines should convey your main message:…
8 Ways to Make Fewer “Typos”
We’ve all done it, made a careless mistake, and called it a typo. Here’s how to avoid those mistakes: Outline your message. Most people just…
Your Message has an Unintended Audience
This should be obvious in a time of “leaked documents,” but anything you write may end up in front of someone other than your intended…
86 Action Words to Make Your Message Memorable
Nothing makes a stronger statement than action verbs. The next time you are writing anything — a resume, a speech, a brochure, a publicity article,…
25 questions to ask on Achievement, Courage, and Discipline
On Achievement: Can you tell me about the most competitive situation you have been in? As you look back over your past, what do you…
Simple Substitutions Make More Memorable Messages
Want your message to be memorable? Avoid redundancy, wordiness, complex language, and generalities. Typically (depending on your audience) simple language is best. Here are some…
Fear Public Speaking? Here are10 Truths about Memorable Messaging
Conveying a memorable message can be tricky, especially if you’re conveying a lot of information in a short amount of time. It can be even…