Be Like Bo!

Bojangles is the nation’s #7 chicken fast-food chain.  Yet I see them build next to or near #1 Chick-Fil-A all the time.  I admire them for that, they go head-to-head against the top dog (er, top chicken?) every day just to let you know you have options, to give you their version of what you’re looking for, and to remind you that maybe you aren’t like everyone else either.  I tried Bo’s for the first time the other day.  Sorry CFA, the whole experience was better.   Be like Bo.  Be unique, challenging, and better by giving people your unique alternative to what they think they want.

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