Stop Scripting for Scroogle.

There are three basic communication truths that shouldn’t need repeating (but do, in the age of Google and click-bait):

1–Headlines should convey your main message: Don’t tease with “This one food can cut cancer risk 75%”  Tell your reader “Broccoli can cut cancer rates 75%.” 

2–The lead should be in the lead sentence:  Don’t start a story about the anti-cancer properties of broccoli with the statistics about how bad cancer is (we know) and the history of cancer research.  Get to the point:  “A meta-analysis of 35 double-blind, placebo-controlled studies show that the sulforaphane in broccoli can kill cancer cells.”

3—Tell your audience Who, What, Where, When, Why, and How.  Remember that from grade school?

By all means, include your keywords, often. Add links, do everything Google requires for solid SEO. But prioritize your audience over your advertiser.  Messaging should be about informing the audience more than getting eyes on ads.  Forget that and you risk losing those eyes.

And speaking of broccoli, it really is good for you.  (source)

  • Broccoli contains sulforaphane, a plant compound found in cruciferous vegetables that may have potent anticancer properties.
  • One test-tube study showed that sulforaphane reduced the size and number of breast cancer cells by up to 75% (1Trusted Source).
  • Similarly, an animal study found that treating mice with sulforaphane helped kill off prostate cancer cells and reduced tumor volume by more than 50% (2Trusted Source).
  • Some studies have also found that a higher intake of cruciferous vegetables like broccoli may be linked to a lower risk of colorectal cancer.
  • One analysis of 35 studies showed that eating more cruciferous vegetables was associated with a lower risk of colorectal and colon cancer (3Trusted Source).

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