A Journalistic Approach to Marketing

Journalistic marketing addresses thirty (30) journalistic questions when developing any crafted marketing message. I’ve achieved tremendous results with this approach to communications:

• Slashed training costs over 90% by converting in-class curriculum to self-paced training
• Increased sales-force service levels to 97% from 83% through targeted marketing programs
• Cut marketing-materials production costs 75% by streamlining content and printing
• Increased product recognition 60% among affluent clients through improved content development

I hope you find them useful.

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